DISQUS

A Strategic Sniper: 3 marketing lessons from euthanasia

  • Debra Morrow · 5 months ago
    First, please accept my heartfelt condolences on losing Paco.

    I watched as our Yellow Lab Barley was euthanized nine years ago, and I'm still not over it. My husband and I held Barley to the very end, our eyes locking gazes with her, soothing her, whispering to her. When she was gone, she was still looking at us, still trusting us. We'll never forget it.

    So yes, your story has connected with me. It's prompted a response. But somehow, in your touching and elegantly written tribute to Paco, I don't want to find a marketing lesson that teaches me how customer relationships can be powerful, profound and profitable. I admire the authenticity of your story, though, as well as your courage for putting it out there and welcoming all responses.